Archivo Rastro is an exhibition project based around a photographic archive that was generated by buying, digitalizing, and cataloguing more than 3.000 negatives and slides found in the Madrid Rastro.
The Archivo Rastro team requested that the identity should be used both for the archive and for the graphic image of the exhibition, in addition the images of the archive should be present, but without confusing the receiver about the exhibition purpose.
We based the identity on the concepts of latency and ordered disorder. In this way, the name is divided into numbered syllables, which the viewer must discover as if it were a stand on the Rastro. On the other hand, the archive is integrated in a veiled or “latent” way, following a different method according to the material to which it is applied.
We collaborate in the design of the exhibition space proposing the printing of the complete archive, a numbered copy of each image, as a collectible exhibition leaflet arranging them in an orderly manner in two locations of the space.